With 7M Users In His Pocket, Kevin Systrom Says The Biggest Opportunities For Instagram Are On Mobile

At today's Mobile First CrunchUp, Erick Schonfeld sat down with AdMob and Churn Labs founder Omar Hamoui, and Instagram founder Kevin Systrom to discuss how both founders approached mobile development vs. the web. Systrom, whose popular iOS photo sharing app just passed 7 million users, explained that the biggest opportunities for Instagram are on mobile, not the web. "I don't believe Instagram could have been a website and website only," Systrom explains. "The nature of the app is about sharing photographs in the moment." And the mobile phone is the optimal platform for this task.

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